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If onboarding a new app into your identity platform still takes months, you’re not scaling. You’re surviving.

App onboarding is the most visible—and most painful—part of any identity program. And yet, too often it looks like this:

  • A ticket gets filed to integrate an app.

  • A 17-tab spreadsheet shows up with access requirements.

  • IT, security, compliance, and the business argue over who owns what.

  • Custom logic gets built (again) for an app that has no APIs and unclear owners.

And by the time the app finally goes live?

The business has either changed direction… or lost faith in the IAM team.

Let’s talk about why this happens—and how smarter identity practices (with a little AI assist) can fix it.

The Three Bottlenecks Killing Onboarding

  1. Attribute Chaos

    If you don’t have a clean, canonical source of identity attributes (see Post 1), every onboarding becomes a negotiation.

    “Which title should we use?”

    “Which department field maps here?”

    Multiply that by 100+ apps, and now you have a mess at scale.

  2. Manual Role and Policy Mapping

    Every app requires decisions: Who gets what, when, and why?

    In most orgs, that still means manually mapping entitlements, building role models from scratch, or relying on tribal knowledge (“Oh yeah, everyone in Finance also needs access to that SharePoint drive”).

  3. Approval Spaghetti

    Business owners are unclear, approvers don’t understand access risk, and workflows are stitched together in a way that looks more like a Rube Goldberg machine than an access policy engine.

The Better Way

Here’s how modern IAM leaders are flipping the script:

Standardize to Accelerate

Use predefined templates and repeatable onboarding patterns. Your system should have a “recipe” for the 10 most common app types—SaaS, legacy, custom-built—with clear inputs, expected attributes, and policy options.

Let AI Suggest, Not Dictate

AI won’t onboard your apps for you—but it can analyze similar apps and suggest:

  • Common access models

  • Likely entitlements

  • Risk signals tied to permissions

Think of it like onboarding with autocomplete. Still human-driven. But faster.

Build for Orchestration, Not Integration

Too many onboarding strategies assume deep integration. But orchestration—where you stitch together logic, triggers, and policies across loosely connected systems—is often faster, cheaper, and more flexible.

What Success Looks Like

  • Apps are onboarded in 2 weeks, not 2 quarters.

  • Identity data drives automated role assignment, context-based approvals, and risk-aware provisioning.

  • App owners actually understand their role in the process—and feel like partners, not roadblocks.

You’re not in the business of onboarding apps. You’re in the business of enabling the business—faster, safer, and at scale. So the next time someone says, “It’ll take us a few months to bring that app into IAM,” stop and ask:

Is it really the app that’s hard to onboard—or is it our process that’s stuck in 2013?

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